The best decisions are made when organisations dare to listen
Twenty-five years across leadership, communication, insight, technology and events. My value is seeing the wider context and knowing which questions to ask.
Change does not stay in its lane
A new strategy affects how people work. New technology changes roles, expectations and decisions. AI raises questions about competence, communication, trust and value.
Yet organisations often manage each part separately.
I help connect the pieces, uncover what may be missing and create a direction people can understand and act on.
From uncertainty to movement
Understand what is really changing
Look beyond the immediate project or technology to understand the wider effect on the organisation, its people and its priorities.
Find the questions that matter
Bring together data, experience and different perspectives to identify what needs to be understood before decisions are made.
Create direction
Help leaders form a clear position, make priorities visible and communicate what the change means in practice.
Turn decisions into action
Translate direction into communication, ways of working and practical next steps that can take hold across the organisation.
Different starting points. One connected perspective.
Leadership & decision support
An experienced outside perspective when the question crosses functions, priorities or organisational boundaries.
Explore leadership & decision supportAI & organisational change
Support for organisations that want to move from scattered AI experimentation to shared direction, capability and value.
Explore AI & organisational changeInsights, measurement & evaluation
Help asking better questions, identifying contextual gaps and turning information into decisions people can act on.
Explore insights & measurementCommunication, events & communities
Strategic support to create stronger platforms for communication, relationships, learning and shared value.
Explore communication & events
Building the conversations that move tech forward
Technology does not create progress on its own. People need places to challenge assumptions, share experience and understand what development means for their organisations.
Through my work with Gothenburg Tech Week, I bring leaders, specialists, founders, investors and decision-makers into conversations designed to create practical learning, new connections and movement beyond the event itself.
It is one expression of how I work: connecting the right people and perspectives around questions that matter.
A perspective built across roles, sectors and organisations
Over the years, I have worked with and for organisations including:
My experience spans more than 25 years across leadership, communication, marketing, insights, technology, organisational development, events, partnerships and communities.
What people say about working with me
“Annsi combines curiosity and innovation with an uncompromising commitment to quality. She asks the questions others have not considered and has a rare ability to tell clients what they need to hear in a way that helps them move forward.”
Thinking for organisations in motion
Facing a question that does not have an obvious owner?
If your challenge crosses leadership, communication, insight, technology or organisational change, that is probably a good place for us to start.