Start with the decision, not the dashboard
Before deciding what to collect, we need to know what the organisation is trying to understand, which decision the evidence should support and what could change as a result.
What do we need to decide?
What do we need to learn?
What will we do differently?
Make sense of what already exists
Research, reporting, feedback and performance data often live in separate places. I help connect the sources, test what the evidence can honestly tell us and identify the context or human signals that are missing.
Insight and measurement strategy
Analysis, evaluation and decision support
Connecting quantitative and qualitative evidence
Research and data briefs
Requirements for measurement and reporting partners
Are you measuring where relevance is moving?
Traditional metrics still matter, but they no longer show the whole picture. As discovery changes, organisations also need to understand whether they are visible, accurately represented and relevant in the places where people now ask questions and form opinions.
Visibility in AI-generated answers
Accuracy and consistency of brand representation
The sources and signals shaping that representation
Connecting GEO indicators to communication and business objectives
It is not about more reports. It is about better decisions.
Information becomes valuable when we understand what it means in context and what should happen next.
Bring one question
Bring a dashboard, report, evaluation plan or decision you are unsure about. We will look at what the information can honestly tell you and what may still be missing.