Latest writing

Communication & insights · 25 October 2026

From spoken conversations to communication insights

Reflections from a Klang breakfast at Norrsken on what spoken conversations could reveal about communication, insights and evaluation.

AI & organisational change · 9 September 2026

From individual AI use to organisational capability

Experimentation can create local value. Building shared capability requires something more.

Communication & GEO · 8 September 2026

Communication when every channel is flooded with AI content

When producing more becomes effortless, relevance, trust and human judgement become more important.