ARTICLES

Thinking, in progress

Notes and articles on leadership communication, insight-led decisions, AI and organisational change.

Latest writing
A diverse team collaborating around laptops and work materials in a Scandinavian workplace

AI & organisational change · 9 September 2026

From individual AI use to organisational capability

Experimentation can create local value. Building shared capability requires something more.

Annsi Krol smiling, holding a phone in a bright setting — communication when every channel is flooded with AI content

Communication & GEO · 8 September 2026

Communication when every channel is flooded with AI content

When producing more becomes effortless, relevance, trust and human judgement become more important.