Communication through change
A decision is only useful if people understand what it means for them. I help turn strategy and change into communication that gives people context, direction and something they can act on.
When everyone can publish, relevance gets harder
More content does not automatically create more attention or trust. A clear point of view, a recognisable voice and a real understanding of the audience matter more.
Communication strategy and positioning
Change and leadership communication
Brand voice and content frameworks
Messaging that connects decisions with action
Being found when search becomes an answer
AI-led discovery is changing more than where organisations are found. It is changing how they are interpreted and represented.
Trusted visibility is shaped by what an organisation publishes, what credible external sources say about it and how that information appears in AI-generated answers.
Reputation and external authority
Media coverage, expert commentary and credible third-party references.
Content and information readiness
Clear, current and consistent information that people and systems can understand.
AI representation and measurement
How the organisation appears in generated answers and whether that representation is accurate and trustworthy.
Events are communication platforms
An event should create value long after the room has emptied. I help organisations design the purpose, audience and content from the beginning, then build on the conversations, relationships and learning afterwards.
Before
Purpose, audience, partners and the value the event should create.
During
Programme, content and conversations that serve the objective.
After
Relationships, learning, communication and measurement that continue the value.
Communities continue the conversation
Communities create value when people have a reason to return, contribute and learn from one another. I help connect the organisation's purpose with participation that feels useful to the people involved.
Where I contribute
Communication strategy and positioning
Change and leadership communication
Brand voice and content frameworks
GEO, discoverability and relevance
Event strategy, concepts and content
Community development and evaluation
Partnerships and activation
Building the conversations that move tech forward
Gothenburg Tech Week brings leaders, specialists, founders and investors into conversations about how technological development becomes real progress. It is a live example of communication, events, partnerships and community working as one connected platform.
Relevance is not created by being everywhere. It is created by being clear, credible and worth finding.